The lighting isle at your local home improvement stores used to be very easy to navigate. All you had to decide was did you want a 40-watt bulb or a 60-watt one and did you want soft white or standard. Now those same isles are filled with light bulbs of all shapes, sizes, colors, and types. Incandescent, compact florescent (CFL), Halogen, LED, dimmable, non-dimmable, outdoor, indoor, make the madness stop! When presented with so many options it's easy to become overwhelmed. And when people become overwhelmed they rely upon what they know, or what they're most familiar with. More often than not, the factors of price and light color are what the average consumer bases their purchase decision upon. While that may have been fine in the past it's not today. Why? You're costing yourself 1000's of dollars!